LITTLEST PET SHOP BRAND LAUNCH ACROSS SOCIAL AND ECOMM SITES
LITTLEST PET SHOP WAVE 1
CREATIVE DIRECTION, PROJECT MANAGEMENT
@LITTLESTPETSHOP ON INSTAGRAM
CREATIVE DIRECTION AND CONCEPTS
LITTLEST PET SHOP WAVE 1 - KIDULT
COLLECTOR FOCUSED CONCEPT/STORYBOARDING
LITTLEST PET SHOP ROBLOX EXPERIENCE
CREATIVE/STORYBOARDING
INFLUENCER UNBOXING
CONCEPT, CREATIVE DIRECTION, CTA'S
UNBOXING CONTENT EXAMPLE
CAMPAIGN OF 90+ INFLUENCERS ACROSS NORTH AMERICA
LIFESTYLE IMAGERY
CREATIVE/SET DIRECTION
AMAZON STOREFRONT
CREATIVE DIRECTION
RESUME
SKILLS
- Process driven thinker who loves a challenge and strives to create elegant, scalable processes.
- Skilled in production project management & execution (from concept to delivery)
- Team player & collaborator who welcomes feedback and another perspective in order to improve a process and exceed company goals
- Programs and Platforms: Adobe Creative Suites (After Effects, Illustrator, Photoshop, Audition), Wrike or Smartsheet Project Management – and excited to learn more, always!
EXPERIENCE
Sr Director, Content, pr & social media - Basic Fun! | Oct'23 – Present
- Pivoted content strategy for ‘24 based on platform trends and learnings from previous campaigns, and considerations for audience and objectives.
- Additional 10% reduction to Media Production budget for ’23 through scrappy planning and project stacking.
- Collaborating with external agency to support PR and Media inclusion for 10+ brands.
- Maintain project management system and ensure new team members are trained in process and set up for success, either as FTE or freelance.
Creative Director, Digital Marketing - Basic Fun! | Sept’19 – Oct'23
- Led creative on 12-15 annual earned influencer marketing campaigns (Including Directive and collateral) with an average of 15% sales lift and 300K impressions per campaign.
- Produced 14 digital spots & sizzles in support of key products and pitches.
- Reduced spend by 32% with creative solutions and taking some functions in house.
Product Development Specialist - Orangetheory Fitness | Jun’17 – Aug’19
- Managed design, execution and forecast strategy for 8-10 Member events per year - resulting in almost $500k in revenue.
- Managed and executed retail product, inventory planning and room setup for 2 multi-day events for 2k+ attendees to ensure profitability for company.
- Created product management process for managing development of over 70 concurrent retail and promotional items.
- Deployed weekly and quarterly written or video updates on product and retail best practices to a network of over 1000 franchisees globally.
Brand Manager | Trade and Events Lead | Lead Designer – PreSchool - Jazwares | Aug’12 – Apr’17
- Managed 5 preschool brands with over 100 items across 5 categories.
- Led Toy line strategy for Peppa Pig ($100M brand in 2016/17) and spoke at eOne Licensing Summit on plans for the brand that would impact other licensees’ product.
- Planned and executed Toy Fair booths in 3 countries.
- Planned and executed booths for high volume fan events such as MineCon and VidCon.
Additional Career Experience Available on my LinkedIn