Littlest Pet Shop ReLaunch - Integrated Campaigns in Q1+2'24
Littlest Pet Shop Commercial S1
Kicking off the re-launch of this huge brand with a commercial that evokes nostalgia for the avid collector community while introducing Gen Alpha kids to the brand.
- Concept and Creative Brief
- PreProduction (Wardrobe/Set Design)
- Project Management
Launch Unboxing S1
Custom box design with shelf insert and custom branded fanny pack to achieve campaign objectives of encouraging content that centered around "Collect, Trade and Display"
- Concept
- Box Dieline
- Project Management
Collector Community Short S1
Bobble to the Beat Original Song
We wanted to make sure the OG community felt a part of what was happening - so we invited a well known member of the content community to join me on set for a series of BTS shorts - these were so well received!
- Concept
- Project Management
Bobble to the Beat Original Song
Bobble to the Beat Original Song
Original song created to support an event at Macy's in Harold Square, NYC - including a choreographed flash mob featuring Geoffrey Giraffe himself!
- Music Direction/Brief
- Lyrics
- Worked with a music producer to finalize
- Creative direction and concept for stop motion music video
Bobble to the Beat Unboxing
Boombox Themed box with fold out dance floor to allow influencers to "Bobble to the Beat" with their pets - and encourage their fans and followers to do the same!
- Concept
- Box Dieline and Art Direction
- Project Management
Bobble to the Beat Campaign Recap
Snippets of each part of the campaign
- Unboxing Campaign
- Live Event in NYC
- Roblox Emote in game
- Original Song + Music Video
So Nostalgic Retro Campaign Q3+4 2024
So Nostalgic Ad
So Nostalgic - 90's Version
Ad created to evoke nostalgia in parents and grandparents while showcasing the various brands offered by Basic Fun!
- Concept and Creative Brief
- On Set Producer
- Project Management
- Art
So Nostalgic - 90's Version
So Nostalgic - 90's Version
When ads were not performing as well with moms, we pivoted to a more 90's look to increase CTR with that audience
- Concept and Creative Brief
- Art/Video Edit
So Nostalgic Landing Page
All Ads drive to a landing page where consumers can select which item they wish to purchase, and from which retailer.
So Nostalgic Print Ad
Print ad with QR to drive to landing page
Booth at Sweet Suite
Event booth to support launch of campaign and Basic Fun! Tentpole brands - July 2024 in NYC
Recap of Sweet Suite
Influencer and PR reach of over 17M
Print Ad - Toy Book September 2024
Me!
I'm not good at writing things about myself - I prefer to let the work speak for me. I love what I do, and I'm so fortunate to be creative every day, and work on the iconic brands I grew up with. I enjoy the process and organization of producing content, the final product...and learning how it performed and what we can do better next time!
"I am always doing that which I cannot do,
in order that I may learn how to do it." ~ Picasso
"What, like it's hard?" ~ Elle Woods :)