Kicking off the re-launch of this huge brand with a commercial that evokes nostalgia for the avid collector community while introducing Gen Alpha kids to the brand.
Custom box design with shelf insert and custom branded fanny pack to achieve campaign objectives of encouraging content that centered around "Collect, Trade and Display"
We wanted to make sure the OG community felt a part of what was happening - so we invited a well known member of the content community to join me on set for a series of BTS shorts - these were so well received!
Original song created to support an event at Macy's in Harold Square, NYC - including a choreographed flash mob featuring Geoffrey Giraffe himself!
Boombox Themed box with fold out dance floor to allow influencers to "Bobble to the Beat" with their pets - and encourage their fans and followers to do the same!
Snippets of each part of the campaign
Ad created to evoke nostalgia in parents and grandparents while showcasing the various brands offered by Basic Fun!
When ads were not performing as well with moms, we pivoted to a more 90's look to increase CTR with that audience
All Ads drive to a landing page where consumers can select which item they wish to purchase, and from which retailer.
Print ad with QR to drive to landing page
Event booth to support launch of campaign and Basic Fun! Tentpole brands - July 2024 in NYC
Influencer and PR reach of over 17M
Print Ad - Toy Book September 2024
I'm not good at writing things about myself - I prefer to let the work speak for me. I love what I do, and I'm so fortunate to be creative everyday, and work on the iconic brands I grew up with. I enjoy the process and organization of producing content, the final product...and learning how it performed and what we can do better next time!
"I am always doing that which I cannot do,
in order that I may learn how to do it." ~ Picasso
"What, like it's hard?" ~ Elle Woods :)
Loren Spangler - Creative Director
Copyright © 2024 Loren Spangler - Creative Director - All Rights Reserved.
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